Sergio Rorato arrived from Italy in 1961 in search of a new beginning, ambitions of being a farmer and creating a future.
Leaving Europe and arriving in Australia with no money or ability to speak the English language, he set forth adopting this new land working hard around NSW on various farms with his brothers. With hard work and determination under their belts, life brought Sergio to Griffith NSW where he met his wife to be Sylvia.
Six years later the couple moved to Jerilderie NSW where they bought a small piece of land. Being predominantly stock and grazing land, Sergio was criticised for wanting to work the land to grow vegetables. Rorato Bros was established as an un-founded green fields operation. Wanting to succeed, Sergio grew various crops and drove 10 hours to the markets in Sydney every week to sell his produce. Sergio was unsatisfied with the use of tomatoes seeing so much waste. He then worked towards opening his own small factory using recipes from his wife Sylvia, wanting to share his passion for good food and that rich Italian flavour that we all love.